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Driving Real-World Enterprise & B2B Results with APIs
When analysts say that application programming interfaces, or APIs, are today’s most industry-transforming, most ROI-positive, most essential enterprise technology, are they exaggerating?
Perhaps they’re not. Consider this: Fortune 500 enterprises are already using APIs to open new billion-dollar revenue channels, slash development costs, speed time to market, scale partnership programs, and tap outsiders for innovation. Can any other enterprise technology lay claim to all that?
Of course, how an API will benefit your enterprise depends on many factors, including your industry, the degree to which competitors are exploiting APIs (if haven’t yet, they will), and your organization’s culture.
In this whitepaper, Mashery presents the stories of three Mashery enterprise API management customers—Comcast, Expedia and USA TODAY—to illustrate some of the ways enterprises can capitalize on the API opportunity.