Navigating the Shift to Digital Data with TomTom

 

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About this video

Learn how you can use APIs to empower your business and monetize your data.

TomTom's Fellow, Location-Based Services, Peter Moeykens shares how TomTom used APIs to move beyond selling just personal navigation devices (PNDs), to also monetizing the very data that powers those devices. With an API strategy, TomTom broke out of a traditional industry and changed the way it does business, not just internally, but with partners and customers as well.

Key points

  • How to use APIs to uncover new revenue channels for your business and monetize your data
  • A real-life use case of how TomTom transformed its business model using APIs and achieved scaling capabilities and better speed to market
  • Best practices for quickly integrating APIs into a traditional company