USA TODAY uses its Mashery-powered API to speed app deployment and drive new partnerships, resulting in the #1 news apps on devices from the iPad to the Kindle Fire. Erik Bursch explains.
How USA TODAY's API drives B2B partnerships and innovation
Hear how digital platforms are critical for rapid development and improved user experience at USA TODAY.
Why launch an API?
"Our API lets us deploy apps on multiple platforms, so we can reach readers anytime, anywhere. And developers can remix our data in ways we never dreamed of."
How many devices does the API support?
"USA TODAY is able to support about a dozen mobile device platforms by 'dogfooding' our API. The API is even changing our culture. Now we think of ourselves as a digital platform for being everywhere our customers want to consume our content."
How has Mashery helped?