USA TODAY

 

Watch Erik Bursch, Senior Director of Operations and Workflow at Gannett - the media company that owns USA TODAY - explain how API management has enabled the company to grow its API program internally and with partners, transforming the business and company culture.

How USA TODAY's API drives B2B partnerships and innovation

Read the full case study here:  USA-TODAY-Case-Study.pdf

Why launch an API?

"Our API lets us deploy apps on multiple platforms, so we can reach readers anytime, anywhere. And developers can remix our data in ways we never dreamed of."

How many devices does the API support? 

"USA TODAY is able to support about a dozen mobile device platforms by 'dogfooding' our API. The API is even changing our culture. Now we think of ourselves as a digital platform for being everywhere our customers want to consume our content."

How has Mashery helped?

"Mashery Developer Outreach connected us with great strategic partners at SXSW. They also helped launch our Census API at TechCrunch Disrupt Hackday NYC, where we saw a 41% lift in registrations and 59% jump in API call volume. Mashery advised us on our API terms of use, then helped us host a hackathon where all three winning hacks were built with the USA TODAY API."