Watch TomTom's Fellow of Location Based Services, Peter Moeykens, explain how the company went from managing APIs in-house to signing on with Intel Services and creating pyramid of technology that enables TomTom to leverage and monetize its data. TomTom currently sees 13 million transactions per day through its Intel Services-powered API and expects that number to double in 2014.

For more information on TomTom's API program and how it successfully shifted from selling personal navigation devices (PNDs) to also monetizing the very data that powers those devices, listen to this informational webinar.