Changing the Game for Data Delivery: Treating APIs as Products
With a growing, diverse set of more than 130 APIs ranging from professional to college sports, SportsData has successfully tiered and segmented its product offerings by creating a solid delivery system and a consistent experience for its business partners and customers using API management.
A Startup in the Big Leagues
SportsData, LLC produces real-time statistical and in-depth editorial content for companies ranging from big portals, to makers of social and mobile apps, to media and fantasy sports outlets. At its inception, SportsData’s founders sought a better way of packaging and delivering its data than its competitors. “We knew we wanted to deliver our data and content via RESTful API as that’s how we wanted to consume that data for years but never could,” says SportsData co-founder and COO Dave Abbott. “We decided to create a set of APIs around each sport to serve the varied business practices and needs of our customers.”
Pitching APIs as Products
As a startup with no revenue, serving mainly small customers, “we needed a cost-effective way to manage our customer accounts, apply cache, and harden our delivery process,” says Abbott. SportsData chose Mashery to provide an API management solution because “in our analysis, competitors were not ready for prime time – Mashery was.” Having complete control over customer management has provided the company scalability and flexibility.
Since working with Mashery, SportsData has produced more than 1,000 variations of data, which requires quick, efficient, and secure delivery. Mashery’s cloud-based caching system puts far less load on SportsData’s backend, so data flows to the customer’s product more predictably. The frontend of SportsData's delivery system is equally as important. With its partners, SportsData has achieved global coverage, but its unified interface remains seamless no matter where data is being accessed. “We typically get several qualified leads a day from our developer portal,” says Abbott. “We have roughly 10 times more clients and five times the traffic than we did at this time last year.” Abbott also notes that by implementing Mashery’s API management solution, SportsData is saving approximately two full-time equivalents.