Rotten Tomatoes


Success Story: The Rotten Tomatoes API: Getting a Five-Star Review From Partners and Developers

Rotten Tomatoes is the number one source for aggregated professional critics’ reviews on the web, housing more than 1 million review links and counting. After two years, Rotten Tomatoes’ private API program became too successful for the company to manage on its own. Rotten Tomatoes could only handle one new partnership at a time, and it would be months before discussing the implementation process. Rotten Tomatoes externalized its API, offering five public APIs to both partners and developers. “Mashery immediately solved all of the problems that were holding us back before,” says Lily Liang, Product Manager at Rotten Tomatoes. The Rotten Tomatoes API network has shown a 370 percent growth in the number of API keys distributed. The company has been able to expand its presence in the entertainment space, integrating with key players like Apple, Comcast, Dish, and Google/YouTube, among others. With the Mashery Control Center, Rotten Tomatoes can also manage permissioning and levels of partner privileges. Download the full case study here

Goals of API Program

  • Find a solution with scalability baked in
  • Externalize its API to developers
  • Reduce onboarding time to grow strategic partnerships


  • Went from months-long partner onboarding process to just one day
  • Can onboard multiple partners at the same time
  • 378% quarter-over-quarter traffic volume growth since Q1 2012
  • 370% growth in number of active API keys distributed since Q1 2012
  • Able to redeploy resources to focus on product and business development