Knowing the geographical location of where a person connects to the Internet is powerful information to have. Neustar's IP geolocation data powers 95% of all search engine results, making it the heart of today's rapidly expanding geolocation marketplace. Neustar's database of public IP addresses enables customers such as Continental Airlines, BBC Worldwide and SafeCharge to instantly identify where a visitor to their website is geographically located in order to serve relevant content, become compliant, and prevent fraud. We encourage developers to experiment with our free REST-based API.