What sets successful programs apart? A clear API strategy that gives a solid foundation to build upon. Watch Devon Biondi, Mashery’s Head of Strategy, in a Q&A session with Edmunds.com’s API lead, Ismail Elshareef, as they discuss how Edmunds grew its API program from a simple side project to a multimillion revenue stream with strategic partnerships with the likes of eBay.
Why launch an API?
“Our goal is promoting innovation with Edmunds data. Also, the API also makes partnerships happen faster."
Can you give some examples?
“The API cuts our app development time by as much as 75%. We used to manage code for each partner. Now we give partners the API and they go to town. We also build Facebook apps with the API, as well as many one-off Web and mobile apps."
Any advice for those who are launching API programs?
“If colleagues are skeptical about opening up, remind them that a well-designed API and solid terms of service keep you in control."
How has Mashery helped?
“Mashery gave us great tools, like I/O Docs, which tripled our developer adoption rate overnight. They also taught us what makes a successful API program, based on their experience launching hundreds. I took those lessons to heart."