ACTIVE.com

 

Getting ACTIVE on the Field and in the Cloud: Using APIs to Power Activity and Empower Partners

Since ACTIVE.com fulfilled the final step of its three-pronged technology strategy by implementing a successful API program, the company and its partners are seeing continuous, incremental month-to-month growth - and they've only just begun exploring other opportunities with the API platform. With the Mashery API Management solution, ACTIVE built its open data ACTIVE Access Platform, which provides partners with access to activities everywhere through multiple APIs. Partners can monetize, and ACTIVE's user base continues to grow - a win for all parties. Download the case study here

Goals of API Program

  • Harness user and event data
  • Manage and grow partners
  • Expand reach

Results

  • 5.1 million+ visits to ACTIVE.com via ACTIVE API, amounting to 130% year-over-year growth
  • 55,000+ customers using ACTIVE API
  • 250% year-over-year growth in transactions through API