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ROVI'S API POWERS NEW B2B PARTNERSHIPS
Rovi is enjoying new revenue-generating partnerships thanks to its API and Mashery.
Why launch an API?“Rovi Cloud Services APIs offer a new distribution model that speeds innovation in the digital entertainment industry. Our Cloud Services APIs open new markets by providing easy, flexible access for developers and strategic partners." Can you give some examples?“Simple.TV, which won the impressive 'Best Of' award at CES 2012, lets users watch live and recorded TV on any connected device they own, and Rovi Cloud Services APIs power that experience. Rovi's partnership with Twitter helps digital home entertainment companies integrate Twitter directly into their services." How has Mashery helped?“Because Mashery provides our API management infrastructure, our engineers can focus on building great Rovi services. We've also gotten tremendous value from Mashery's Developer Outreach team."
VIDEO: THE BUSINESS OF API CONFERENCE 2011
ABOUT THIS VIDEO
This session explores how Rovi's APIs are creating opportunities for developers to more quickly build and launch entertainment apps, products and services across multiple platforms. From metadata to recommendations & search to advertising, this session discusses API use cases that can drive a compelling, connected entertainment experience.