June 21, 2011

Surge in Mobile App Usage Will Propel APIs

 

The news from Flurry that people are spending more minutes on mobile apps than on web surfing has big implications for online brands and APIs.

Flurry's data mean that the best way to reach people is now through mobile apps. Yet it's impossible for every brands' app to gain a large share of consumers' attention. Since APIs allow brands to engage consumers in new, relevant ways through other apps, we see the news as yet another factor propelling the explosive growth of APIs.