Sara Reiner | Contributor
May 15, 2013

Ringing In New Business with APIs

 

APIs have helped the The Yellow Pages Group Canada (YPG) go from phonebooks to an online communications giant with exponential and continued growth. YPG began life as a directory publisher for Bell Canada in 1908. The company distributed ad-supported phone books across Canada, until the rise of the Internet made this business model obsolete. Recognizing the need to transition away from print publications, YPG digitized its directory and then went one step further by enlisting Mashery to help launch YellowAPI.

Brad Wing, Head of YellowAPI, and Jonathan Lavoie-Lévesque, Senior Product Manager, will be sharing more on how the digital transformation of YPG has accelerated through its open public API platform with a free Mashery webinar on May 30. Register today!

You can also check out Brad explaining how APIs have enabled YPG's digital future at last year’s Business of APIs (BAPI) conference.

Be sure and stay tuned to the BAPI website, Mashery blog and Twitter handle for news on the upcoming Business of APIs conferences for 2013 where leaders across all industries will be talking about how APIs have changed their business. It’s a top industry event not to be missed! Contact us today for more information!