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Much like everything associated with your company, your API and its portal site are an extension of your content, products or services. The API deserves a worthy home where your API users and...
by Chuck Freedman / June 26, 2013
As you think about how to improve your API strategy, you’re probably hearing that you should manage your APIs as products.  But what does that mean and how do you do it?  First, it means you should...
by Bonnie Jeong / June 21, 2013
We have been talking about API’s as products, and for many companies, APIs are as important as their tangible products. Many tech start-ups have only one product – their API.  And for those companies...
by Sasha Kamenetska / June 19, 2013
It’s been a fun ride since joining Mashery in the early days of 2008 and being part of our growth and the success of our customers.  We’ve launched well over 200 API programs over the years, and I’ve...
by Chris Lippi / June 12, 2013
APIs aren't just changing business; they're changing how we work and interact with each other every day. They're creating new opportunities for partnerships and extending brands' reach and revenue,...
by Julie Gibbs / June 10, 2013
We've seen tremendous activity in the API management space in the last few weeks with multiple acquisitions and a huge uptick in interest in all things API-related. But what exactly are APIs and why...
by Sara Reiner / June 05, 2013
Yesterday’s article in the Wall Street Journal, titled “The Myth of the Omnichannel Retailer,” illuminated some startling facts about how many retailers are reaching their omnichannel potential....
by Tom St. Onge / June 05, 2013
We at Mashery specialize in API management and to us that means that APIs should be treated as products.  This is not something that is obvious.  An API can seem like an obscure piece of programming...
by Sasha Kamenetska / June 04, 2013
This guest post, written by Andy Thurai, originally appeared on ProgrammableWeb. Andy is the Chief Architect & Group CTO for the Intel unit responsible for Cloud/ Application security, API, Big...
by Guest Contributor / May 30, 2013
Flying – it seems we all have a love-hate relationship with flying and the airlines that operate our flights.  For many of us, there is no way to get around having to fly, whether for business or...
by Sasha Kamenetska / May 23, 2013

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