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Omni-channel Explosion: Mashery Signs Strategic Agreement with NetSuite
Forrester Research predicts that by 2016, U.S. cross-channel sales will be $1.660 trillion and that more than half of all retail sales will be either online or web-influenced.
With the newly announced strategic agreement between NetSuite and Mashery, an Intel Company, NetSuite ecommerce and e-tail customers using SuiteCommerce (a Commerce as a Service, or CaaS, solution) can now evolve their APIs into APIs-as-Products powered by Mashery. SuiteCommerce customers are hungry to step up their game in digital retail as they rush to avoid being taken down by technical debt.
As more objects gain the ability to communicate, the Internet of Things is resulting in information networks that promise to create new business models, improve business processes, and reduce costs and risks.
Furthermore, as all things turn mobile, multi-channel retail is quickly fading. Ecommerce and e-tail companies must evolve into omni-channel retailers and provide perks like Smart Shopping, where customers can see social ratings, recommendations, and real-time data feeds before they buy. Mashery is the only API Management platform on the market to achieve PCI-DSS Level 1 Service Provider compliance, ensuring that any scale of omni-channel traffic and API calls stays compliant and secure.
Mashery and NetSuite will flex the cloud to ensure seamless integration. CommerceSuite customers using Mashery will keep all of the benefits of NetSuite customer insights, back-office automation, and targeted marketing.
And thanks to platform flexibility, Mashery enables CommerceSuite customers to build apps from both open and closed developer communities to serve different business needs. This enhances the opportunity explosion for the developer community in working with SuiteCommerce customers.