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Macy's Named 2011 Mobile Marketer of the Year
Congrats to Macy's on being names 2011 Mobile Marketer of the Year!
According to Mobile Marketer, Macy's boasts a "360-degree mobile marketing strategy that encompasses many of mobile’s sub-channels such as commerce, advertising, database/CRM, applications and mobile Web."
Mobile Marketer editors specifically called out Macy's Backstage Pass program, which "brings the retailer’s celebrity designers and fashion authorities into every store location nationwide via QR codes and SMS."
Want to see Macy's mobile app in action? Download it here.