Sara Reiner | Contributor
November 20, 2012

It is only Tuesday and Amazon is already having a Black Friday Sale

 

In the era of huge holiday sales Christmas starts earlier every year. With Thanksgiving this Thursday, retailers are gearing up for the now infamous Black Friday Sale, the busiest shopping day of the year.

Black Friday has become an industry all unto itself, with websites dedicated to helping you find the latest deals, to apps like Best Buy’s Shop Savvy, where shoppers can scan prices and search for the best online and in-store deals using their smartphone.

This year, big retail is pulling out all of the digital stops. 

Online retailer Amazon has already started offering “Lightning Deals” for their Black Friday Week online, which offers price cuts on certain items for a limited amount of time. You can sign up for email notifications or follow their @amazondeals Twitter handle for upcoming deals.

Big-box stores haven’t had it so easy when it comes to Black Friday, thanks to Smart Phones and apps like RedLaser that let customers comparison shop on the spot with a competing online vendor that usual offers cheaper prices and free shipping.  “Showrooming,” as its called, can influence up to $7 billion in holiday retails sales, according to International Data Corp. and it’s getting attention.

Stores like Target realize showrooming is here to stay.  They have teamed up this year with CNET to offer their “badge of approval.”  Customers can scan the QR code on an in-store tag or at Target.com via smartphone to read CNET tech product reviews. “This is the first time CNET or any other major tech publication has made expert opinions available on-site in a store.”  According to Lindsey Turrentine, Editor-in-Chief of CNET Reviews.

Through incorporating and embracing mobile retail culture, both big-box and brick and mortar stores are ensuring their survival and bringing their Black Friday sales into the 21st century.