Blogs tagged with Strategy

 
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Swiping a card or entering a credit card number whenever you want to make a purchase can get tiresome. Fortunately, we will have to do these actions less and less. Digital wallets will free us from...
by Sasha Kamenetska / June 21, 2012
Last week at the Conversational Marketing Summit in New York, Amy Chang of Google Analytics stated, “data and marketing are finally getting married”.  Many of the presenters, though not as blunt,...
by Sasha Kamenetska / May 29, 2012
When you first set out to build your API, the number of factors to consider may be overwhelming.  Which functions do you need to expose to your clients?  Which should remain hidden?  What if you...
by Special Guest Post / May 21, 2012
When you first set out to build your API, the number of factors to consider may be overwhelming.  Which functions do you need to expose to your clients?  Which should remain hidden?  What if you...
by Special Guest Post / May 14, 2012
We have all had at least one experience that has made us wish we had never gotten a driver’s license, a car or a passport.  That moment when you realized you’d just wasted 3 hours of a perfectly good...
by Sasha Kamenetska / April 25, 2012
There is a great debate going on about the state of television, and I don’t mean the quality of the programming being produced (we’ve seen some great/groundbreaking TV shows in the past 10 years,...
by Sasha Kamenetska / March 07, 2012
If brands had a crystal ball to see into the future, an article by Digiday’s Jack Marshall suggests many of those brands might be a little lonely in a world where tablets and smartphones become...
by David Conner / February 28, 2012
Here at Mashery, we want our customers to build and effectively manage their APIs with an eye to business development, disruptive innovation and scalable digital distribution. With the device...
by Mashery / January 31, 2012
In this final installment of our In Search Of: API Metrics series exploring the top three most commonly reported API metrics, we take a look at how companies measure and report Total API Call Volume...
by Delyn Simons / August 08, 2011
Last week, we began our Developer Metrics series of exploring the top three most commonly reported developer metrics. We kicked off the series of getting at the value of measuring bigger versus...
by Delyn Simons / July 19, 2011

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