Blogs tagged with Strategy

 
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An avalanche of data is being exchanged 24/7 between people, places, and things. It is impractical to rationalize the impact of these data-exchanges without having a model to use in discussing the...
by Atul Phadnis / July 01, 2013
Much like everything associated with your company, your API and its portal site are an extension of your content, products or services. The API deserves a worthy home where your API users and...
by Chuck Freedman / June 26, 2013
We have been talking about API’s as products, and for many companies, APIs are as important as their tangible products. Many tech start-ups have only one product – their API.  And for those companies...
by Sasha Kamenetska / June 19, 2013
We at Mashery specialize in API management and to us that means that APIs should be treated as products.  This is not something that is obvious.  An API can seem like an obscure piece of programming...
by Sasha Kamenetska / June 04, 2013
Flying – it seems we all have a love-hate relationship with flying and the airlines that operate our flights.  For many of us, there is no way to get around having to fly, whether for business or...
by Sasha Kamenetska / May 23, 2013
This post, part of a guest blog series on platform success strategies, originally appeared on Programmableweb.com. Communicating the value of your API is a simple, but often missed, step that can...
by Chuck Freedman / April 30, 2013
With the baseball season now in full swing, the NBA playoffs underway and the Stanley Cup playoffs right around the corner, it is an exciting time for sports.  And for sports APIs.  In the past few...
by Sasha Kamenetska / April 25, 2013
Exposing data through APIs is a well-worn topic.  At Mashery, we talk about it literally all the time.  But we usually focus on a company exposing its own data sets through APIs to inspire innovation...
by Sasha Kamenetska / April 18, 2013
We’ve been talking about healthcare a lot here at Mashery, and with good reason.  It is an exciting time in healthcare technology and innovation.   Smartphones are increasingly powerful, and more and...
by Sasha Kamenetska / April 11, 2013
Success in retail equals selling more and more “things”.  For traditional brick and mortar retailers, that means getting people in the doors and keeping them there long enough to make a purchase.  ...
by Sasha Kamenetska / April 02, 2013

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