Blogs tagged with Strategy

 
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It would be safe to say that 2013 has been a banner year for Mashery. As the year draws to a close, there is an emerging theme that not only perfectly describes the year we’ve had, but where we are...
by Devon Biondi / December 18, 2013
When we work with companies to develop their API strategy, we have them start by looking internally at what their goals and needs for an API program are.   And while this is a key place to start, it’...
by Sasha Kamenetska / December 11, 2013
Two weeks ago, Mashery sent a team focused on expanding APIs in the travel industry to the PhoCusWright Conference down in Florida.  It was a great event highlighting the innovation and progress that...
by Sasha Kamenetska / December 05, 2013
John Musser, CEO of API Science and founder of ProgrammableWeb, delivered a presentation at the Business of APIs conference (BAPI) in San Francisco on the progression of API business models and the...
by Mark Loewenstein / December 04, 2013
This fall, there has been a debate raging in the API world about whether or not companies need an API strategy. Daniel Jacobson kicked things off by arguing that you probably don’t need an API...
by Sasha Kamenetska / November 18, 2013
The Apple iPad is considered one of the most successful product launches in history. By many accounts, Apple knew they could bank on their new, revolutionary device form factor because of the proven...
by Chuck Freedman / November 12, 2013
Traditionally, the value in a well designed API is found in the ability to easily share your data and functionality with partners and customers in a secure, flexible manner. In organizations...
by Rob Zazueta / November 05, 2013
When you create an API, you’re inviting developers to become your customers. Even if your API is exposed only internally or to high-value partners, or if you’re only working with the business...
by Rob Zazueta / October 29, 2013
Here at Mashery, we've seen it all – the good, the not so good, and the spectacular – when it comes to APIs. The question often asked is, what makes those spectacular programs unique and stand above...
by Devon Biondi / October 23, 2013
This post orginally appeared on the Mashery's Strategy Services team blog. When a company is considering launching a new project, a lot of work is done to research the market and determine what...
by Sasha Kamenetska / October 15, 2013

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