Blogs tagged with Strategy

 
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When you first set out to build your API, the number of factors to consider may be overwhelming.  Which functions do you need to expose to your clients?  Which should remain hidden?  What if you...
by Special Guest Post / May 14, 2012
We have all had at least one experience that has made us wish we had never gotten a driver’s license, a car or a passport.  That moment when you realized you’d just wasted 3 hours of a perfectly good...
by Sasha Kamenetska / April 25, 2012
There is a great debate going on about the state of television, and I don’t mean the quality of the programming being produced (we’ve seen some great/groundbreaking TV shows in the past 10 years,...
by Sasha Kamenetska / March 07, 2012
If brands had a crystal ball to see into the future, an article by Digiday’s Jack Marshall suggests many of those brands might be a little lonely in a world where tablets and smartphones become...
by David Conner / February 28, 2012
Here at Mashery, we want our customers to build and effectively manage their APIs with an eye to business development, disruptive innovation and scalable digital distribution. With the device...
by Intel Services / January 31, 2012
In this final installment of our In Search Of: API Metrics series exploring the top three most commonly reported API metrics, we take a look at how companies measure and report Total API Call Volume...
by Delyn Simons / August 08, 2011
Last week, we began our Developer Metrics series of exploring the top three most commonly reported developer metrics. We kicked off the series of getting at the value of measuring bigger versus...
by Delyn Simons / July 19, 2011
Sharing developer metrics is a great way to represent success and activity around your API. Many popular API platforms measure and announce their developer metrics regularly. Twitter announced...
by Delyn Simons / July 12, 2011
In speaking with hundreds of companies about their API strategy, a common question is about monetization - "How do we monetize our API?" We thought this would be a great conversation for our first...
by Guest Contributor / March 10, 2011

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