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Blogs tagged with APIs as Products
Many people agree that developer outreach is a key component of API program success for anything from mobile enablement to digital distribution – we’ve seen this happen in companies like Edmunds,...
by Oren Michels / April 07, 2014
The recent launch of the Kindle HDX reminded me of something Amazon CEO Jeff Bezos said about the question he gets asked the most: “What’s going to change in the next five to ten years?” In response...
by Paul O'Shaughnessy / December 23, 2013
The API space is a moving target. Though there are standards bodies and hundreds of intelligent designers and developers creating fantastic systems following similar practices, true standards in...
by Rob Zazueta / October 11, 2013
When developing a full-fledged API strategy, it’s best to think of your API is as a product. This thinking sets a chain of events and processes in motion that are necessary for success—everything...
by Jeremy Pollock / July 19, 2013
Learn how PeerIndex uncovered new revenue channels with their API. In this webinar, Craig Hughes and Aaron Cottrell from PeerIndex share how their company transitioned from managing its own API to...
by Sara Reiner / July 12, 2013
Much like everything associated with your company, your API and its portal site are an extension of your content, products or services. The API deserves a worthy home where your API users and...
by Chuck Freedman / June 26, 2013
We have been talking about API’s as products, and for many companies, APIs are as important as their tangible products. Many tech start-ups have only one product – their API. And for those companies...
by Sasha Kamenetska / June 19, 2013
We at Mashery specialize in API management and to us that means that APIs should be treated as products. This is not something that is obvious. An API can seem like an obscure piece of programming...
by Sasha Kamenetska / June 04, 2013