Resources tagged with “API Strategy”

 
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About this videoSuccessful API programs can improve your time to market, expand your brand's reach and increase partner opportunities.  To take your API program to this next level, you need to close...
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About this videoJeff Schaubschlager, Senior Product Manager of BBY Open at Best Buy, discusses how APIs are an essential component of today's business strategies and the critical steps to creating a...
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About this videoKevin Flowers, CTO of Coca-Cola Enterprises, explains how APIs can boost traditional, large-scale retail companies in an ever-changing digital world through internal apps used by more...
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About this videoMartha van Berkel, Senior Manager of Smart Web Technology Group at Cisco Services, outlines Cisco's journey from executives and partners seeing APIs as a threat to adopting and...
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About this videoChris Jason, Director of APIs at ESPN, explains how to drive growth with API partnerships and how that can impact your business. Jason discusses how to leverage and optimize both...
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About this videoJesse Givens, Head of the CarePass Product at Aetna, discusses how Aetna overcame the challenges faced being in a highly regulated and scrutinized industry and launching a portal that...
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About this videoIsmail Elshareef, Director of Open Platform at Edmunds.com, explains how to convince your company to make use of APIs. Elshareef discusses the common hurdles within a company to...
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About this videoAlex Barnett, Director of Developer Relations at Intuit, discusses how small businesses can match the API innovation of large enterprises and serve millions of end-users. Barnett...
Webinar
About this videoReady to make it faster and easier for developers to interact with your API?  Mashery I/O Docs, the next generation of API documentation and exploration, let developers execute live...
Webinar
About this videoWith enterprises increasingly treating APIs as full-fledged products—setting targets for revenue, reach, and branding—business-side teams want the power to customize API offerings....

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