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Resources tagged with “Strategy”
There is a great debate going on about the state of television, and I don’t mean the quality of the programming being produced (we’ve seen some great/groundbreaking TV shows in the past 10 years,...
If brands had a crystal ball to see into the future, an article by Digiday’s Jack Marshall suggests many of those brands might be a little lonely in a world where tablets and smartphones become...
Here at Mashery, we want our customers to build and effectively manage their APIs with an eye to business development, disruptive innovation and scalable digital distribution. With the device...
In this final installment of our In Search Of: API Metrics series exploring the top three most commonly reported API metrics, we take a look at how companies measure and report Total API Call Volume...
Last week, we began our Developer Metrics series of exploring the top three most commonly reported developer metrics. We kicked off the series of getting at the value of measuring bigger versus...
Sharing developer metrics is a great way to represent success and activity around your API. Many popular API platforms measure and announce their developer metrics regularly. Twitter announced...
In speaking with hundreds of companies about their API strategy, a common question is about monetization - "How do we monetize our API?" We thought this would be a great conversation for our first...