Resources tagged with “API Strategy”

 
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An avalanche of data is being exchanged 24/7 between people, places, and things. It is impractical to rationalize the impact of these data-exchanges without having a model to use in discussing the...
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Much like everything associated with your company, your API and its portal site are an extension of your content, products or services. The API deserves a worthy home where your API users and...
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We have been talking about API’s as products, and for many companies, APIs are as important as their tangible products. Many tech start-ups have only one product – their API.  And for those companies...
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We at Mashery specialize in API management and to us that means that APIs should be treated as products.  This is not something that is obvious.  An API can seem like an obscure piece of programming...
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Flying – it seems we all have a love-hate relationship with flying and the airlines that operate our flights.  For many of us, there is no way to get around having to fly, whether for business or...
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This post, part of a guest blog series on platform success strategies, originally appeared on Programmableweb.com. Communicating the value of your API is a simple, but often missed, step that can...
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With the baseball season now in full swing, the NBA playoffs underway and the Stanley Cup playoffs right around the corner, it is an exciting time for sports.  And for sports APIs.  In the past few...
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Exposing data through APIs is a well-worn topic.  At Mashery, we talk about it literally all the time.  But we usually focus on a company exposing its own data sets through APIs to inspire innovation...
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We’ve been talking about healthcare a lot here at Mashery, and with good reason.  It is an exciting time in healthcare technology and innovation.   Smartphones are increasingly powerful, and more and...
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Success in retail equals selling more and more “things”.  For traditional brick and mortar retailers, that means getting people in the doors and keeping them there long enough to make a purchase.  ...

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