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Resources tagged with “APIs as Products”
Many people agree that developer outreach is a key component of API program success for anything from mobile enablement to digital distribution – we’ve seen this happen in companies like Edmunds,...
In industries wrought with established legacy systems and evolutionary growth, implementing a revolutionary approach to distribution and innovation can be challenging. However, smaller businesses are...
Watch TomTom's Fellow of Location Based Services, Peter Moeykens, explain how the company went from managing APIs in-house to signing on with Mashery and creating pyramid of technology that enables...
Watch SportsData's founder and COO, Dave Abbott, explain why outsourcing API management with Mashery has been a cost-effective solution that drives results and ROI for the API-led company.
The recent launch of the Kindle HDX reminded me of something Amazon CEO Jeff Bezos said about the question he gets asked the most: “What’s going to change in the next five to ten years?” In response...
With its REST-based, open API, Constant Contact manages a full-fledged technology partner program with more than 10,000 developers actively accessing its API. Join Dave Berard, Product Manager, and...
The API space is a moving target. Though there are standards bodies and hundreds of intelligent designers and developers creating fantastic systems following similar practices, true standards in...
Startups competing with larger, more established companies have the advantage of being able to be flexible and progressive in how they approach technology. Many businesses have experienced the power...
About this video Successful API programs can improve your time to market, expand your brand's reach and increase partner opportunities. To take your API program to this next level, you need to...
About this video With enterprises increasingly treating APIs as full-fledged products—setting targets for revenue, reach, and branding—business-side teams want the power to customize API offerings....